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The communications "equity" of the
American Civil Liberties Union is primarily
in its acronym - ACLU.
Research has shown - and our interviews
confirmed-- that ...
"Over 8 out of 10 Americans (85%) had
heard of the ACLU ..."
-ACLU Civil Liberties,
Monitor 2000 Survey,
Belden Russonello & Stewart
By contrast, far fewer Americans recognize
the full name of the organization and
even fewer unequivocally associate a
symbol with the ACLU.
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