INTRODUCTION PRINTED MATERIAL POSITIVE ASSOCIATIONS EXISTING SIGNATURE ADVERTISING DESIGN STRATEGY VISUAL HISTORY WEBSITES RESEARCH METHODOLOGY NAME RECOGNITION CURRENT LOGOS ARENAS We counted more than 50 different logo and treatments of the acronym in use around the country. Each ACLU affiliate has experimented with ways to update the ACLU name with local imagery, colors and graphics. During interviews, one ACLU affiliate director asked: "Is there a national logo?" Next Page