ACLU IDENTITYGUIDELINESUSAGEDOWNLOADSHELP
ORIENTATION
INTRODUCTION
PRINTED MATERIAL
POSITIVE ASSOCIATIONS
EXISTING SIGNATURE
ADVERTISING
DESIGN STRATEGY
VISUAL HISTORY
WEBSITES
RESEARCH METHODOLOGY
NAME RECOGNITION
CURRENT LOGOS
ARENAS

Looking back over our history, we see that the ACLU has strongly identified with the Statue of Liberty.

The liberty image was largely dropped from the identity in the 80's. The current logo -- see '1984' above -- was created for an annual report and gradually evolved into the official ACLU logo.

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