ACLU IDENTITYGUIDELINESUSAGEDOWNLOADSHELP
ORIENTATION
INTRODUCTION
PRINTED MATERIAL
POSITIVE ASSOCIATIONS
EXISTING SIGNATURE
ADVERTISING
DESIGN STRATEGY
VISUAL HISTORY
WEBSITES
RESEARCH METHODOLOGY
NAME RECOGNITION
CURRENT LOGOS
ARENAS

The ACLU's previous identity was based on a signature with 4 components -- name, logo/ acronym, symbol and seal -- that have been combined in a variety of ways.

Many of the components, such as the logo were created, ad hoc, for printed publications and then used as our identity.

No two ACLU publications use the signature elements in the same arrangement.

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