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A broad color palette allows a graphic identity to be expressed with flexibility and variety while still retaining the continuity of the overall system. The ACLU palette is divided into three parts. The primary colors constitute the two core colors of the ACLU identity. A selection of secondary colors serves to complement the primary blues. Finally, a group of assorted colors is suggested as alternates to the secondaries. PANTONE™ specifications and their process equivalents are provided here for primary and secondary colors.
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Color Breakdowns
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