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A well-rounded graphic identity depends not only on a strong logotype, but also on the consistent use of certain, carefully chosen typefaces. The ACLU identity includes the use of two specific fonts for exclusive use in its communication materials. The primary font is called FF Din Regular. It is light, legible, and works well at large and small sizes. It is especially effective for use in the body of the communication and for higher word counts. The secondary font is FF Din Bold. It is a strong, solid typeface used to create impactful headlines and provides a counterweight to the primary font. Both weights are also available in italic.
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